Pepco

Pepco’s 3 day shoot in Warsaw and London took place across 3 of their main high street brands, Dealz, Pepco and Poundland. The shoot was commissioned and art directed by CKD. We worked with real staff at each location interacting with models who played the part of the customers. The shoot days began very early each morning at 4am to avoid normal trading hours. Once the stores were opened, we had to negotiate our way around a few shoppers who were more than happy to keep out of the way of the camera rather than become background extras.